How to Cha Cha or Babe Ruth goes to Prague


Fast forward to this past weekend. My son was working on his travel itinerary for a trip to Europe, and was wondering about how to find a certain location in Prague. My daughter piped up "Cha Cha". Following her instructions, he texted 242242 (chacha). Transcript:
5:03 pm Where in Prague is the Infant of Prague statue?
5:04pm Acknowledgement of question receive.
5:05pm Infant Jesus of Prague is a famous statue located in the Church of Our Lady Victorious in Mala Strana, Prague.
Question asked, acknowledged and answered in two minutes.
How is that for 24/7 reference? According to Wikipedia - Cha Cha is a mobile question answering service which uses a technique known as the Human search engine. Scrolling through the site is a lot of fun, with live questions and answers from "Guides" being posted, and covering everything from relationship advice to any variety of "real" questions. Now, there is a certain leap of faith here as to veracity, sources, etc., but - wow.
On a certain level Cha Cha seems like nothing more than the ultimate arbiter of a bar bet. I think it is more important than that, as it represents a new twist in the social web. Combining classic reference services previously only available through libraries, free information is readily available via cell phones. Public libraries had a national system of 24/7 web-based reference services but it never seemed to get traction. Cha Cha is quickly succeeding at what public libraries envisioned.
Doing a little digging, this is a company looking to hire. A Guide for Cha Cha can earn $4 - $9/hour, although as one testimonial put it, he felt like "Lucy at the chocolate factory working the conveyor belt." As a business model this is worth watching.
I have a question for Cha Cha.
Who broke the Curse of the Bambino?
I already know the answer.
My mother, and Jesus Infant of Prague.
Photo Credit:
Flickr Creative Commons
Jose Madeira - "Dance Band Cha-Cha", 1950s by Retro Today
Labels: reference, research, search, social media, Web 2.0
2 Comments:
We're not sane and balanced. Stop spreading lies. Go Sox!
Do I hear a saxophone in the distance? Its true. You are nuts.
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